Nestled in the heart of Theatreland, Benefit’s Curl’s Best Friend pop up parlour is a warm, welcome respite from the grey wintery weather outside.
This isn’t the first pop up venture that Benefit have launched in London…I was devastated to be moving to London just a couple of weeks after their world cup bar closed its doors. So this time, I booked myself a table as soon as I saw it on Twitter. Gladrags on, I hopped on a tube straight back to the 1950s.
I got that skirt for £2 in an Oxfam shop. Can we just take a second to appreciate that? And our awesome Six Nations setup, of course. Paired with my Kate Bush t-shirt and the patterned tights I bought for the Gossip Girl party.
Benefit have dolled up their pitch on Greek Street in full 1950s glamour, with pink tables and plush sofas straight out of Grease, hairdryer themed lights and a big, bright bar serving all manner of delights.
How gorgeous are those cocktails? Now refusing to drink anything that doesn’t come in a milk bottle with a stripy straw. Also, they serve popcorn as a bar snack along with the drinks. I might ask if I can move in.
After a few hours putting the world to rights over many glasses of bubbles and even more jars of popcorn, we were whisked away by the gorgeous Rachel, who was playing the role of Benefit’s Honest Leah for the evening.
The pop up is actually in honour of Benefit Cosmetics’ new mascara, Rollerlash. Ohmygod, if you haven’t tried this yet, get on it. It is genuinely life changing. I’ve got a mascara post coming up in the next few days and you can bet your ass it’s playing a starring role. So, in honour of the new mascara, the second floor of the parlour is dedicated to heaven.
Sorry, did I say heaven? Slip of the tongue. I meant Benefit makeup.
The beauty parlour offers a range of treatments, including brow shaping, makeovers, faux blowdrys, fabulous discounts on Benefit products (yes, including Rollerlash. Get on it) and a photobooth to enjoy the fruits of the team’s very hard work. This tiny pink room is what dreams are made of. I may have shed a silent tear.
After gawping at the parlour for a good ten minutes, we headed back downstairs for a final glass of champagne to toast Francesca’s birthday. And Rachel confirmed her status as national hero by bringing us some cupcakes for the birthday girl.
I had an absolutely amazing time at the bar, it was the perfect way to while away a very rainy Saturday afternoon. In fact, I’ve already booked a table to try out the late night third floor Noir Bar…