Take Back The Beach

So, on my lunch hour this Wednesday, fellow blogger Tara and I did this:

How to get a beach body-Take your body

If you would like to read about us doing that, head on over to my last post here!

Basically, the response that we’ve had has completely knocked me off my feet. Seriously, you guys should give yourselves a pat on the back. I have been so, so bowled over by the love and support and strength that we’ve been shown.

Well, for the most part.

Protein World’s response has left…well, a little something to be desired. After we tweeted our photo, I saw some pretty heinous responses to docu-comedian Juliette Burton’s tweets (you can find Juliette on Twitter here, and you should definitely follow her. She’s ace).

protein world twitter

 

I was pretty shocked. As someone who spent a year working in social media, I nearly fell off my chair that this was the brand’s official response. The tweets got increasingly horrendous, telling women to “grow up” and branding them “crazy”, and then last night, I stumbled on a response to some women saying:

Surely as feminists, you understand no one takes you seriously?

And it hit me. They’re trolls. They’re literally just trolls. And I don’t know about you guys, but this totally takes their power away for me. I’m now imagining Protein World as being a group of guys polishing their muscles and reassuring themselves that feminism is the reason they’re not getting laid. Maybe with a smattering of girls insisting that they don’t see why the ad is offensive, probably because they’re not hysterical like all those other girls, babe. I’m kind of embarrassed for them.

After this paradigm shifting revelation, I realised that this isn’t a protest anymore. This is a party. This is a celebration of the million and one different ways that a woman (and a man, you gorgeous men, you) can be beautiful.

So let’s celebrate. Tara, Juliette and I are organising a massive version of the photo above at 3pm on Saturday 2nd May. Do you look like the model on the poster? Awesome, step this way, gorgeous! Are you a size 24? Come on down, beautiful! Are you a guy? Get those swimming shorts looked out! Don’t want to bare all in a bikini? Come in whatever you feel great in! Beach ready means different things for everyone, and we want to see all of them.

This was never about suggesting that people shouldn’t try to get fit if they want to. If having rippling abs is your thing, more power to you. I bet you rock them. But I’m so tired of it being an expectation. The idea that your body should be covered up and hidden away if it doesn’t meet these bizarrely specific requirements…I’m over it, you guys. And judging by the response we’ve gotten on Twitter, it looks like you are too.

Bring your friends. Bring your beachballs and buckets and spades. Bring those awesome beach bodies.

We’ll be meeting on the grass by Speaker’s Corner in Hyde Park (by the Marble Arch entrance), and I’ll be there from a bit before 3. If you’re coming in your bikini, we’d maybe suggest wearing a dress over it that’s easy to whip on and off, to fend off hypothermia.

The more people we have, the more amazing this picture is going to be, so rope in as many people as you can. Saturday the 2nd. 3pm. It’s happening. And it’s going to be sexy.

If you’re coming, feel free to give us a wave down in the comments or on Twitter! You can definitely just show up on the day, but it would be cool to have some idea of how many people we have. We also have a sexy Facebook event here if you’re on Facebook!

Addendum

So, as expected, all of us have been on the receiving end of some genuinely sickening comments after speaking out like this. Of the two of us in the photo though, it’s depressingly unsurprising that Tara and her beautiful, perfect body have been the target of the most vitriol. I’d just like to thank Tara for having the bravery to hold my hand through this, even though she probably knew in advance that she would bear the brunt of the abuse. And to every single person who has posted nasty comments, I’m sorry that your life is so unfulfilling that you feel like you have to tear down a strong, gorgeous woman who is celebrating her body.

On this note, if actually coming to our event would make you feel unsafe, please feel free to support us with tweets, messages and happy thoughts. Let’s keep each other safe. Let’s keep each other strong.