Beach Body Already

This week, my Twitter exploded for the second time when new Mayor of London Sadiq Khan announced that he would be clamping down on body shaming adverts on the Tube. A lot of you lovely folks first found my blog through my fight with Protein World (if you’re a newbie, welcome to the party! You can read all about it here, here and here!) and I’m thrilled that people are still talking about it.

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I want to talk about privilege for just a second before the celebrations start – and make no mistake, this is a celebration blogpost. Body positive victories like this one are always, always built on the tireless work of brilliant, gorgeous, fat women who get a hundred times the abuse and none of the media attention that I did. I am so, so proud of the stand that I took against PW and continue to be blown away by the support I received but it’s worth asking – would the stunt have been so well received if I was fat? Even between Tara and me, two relatively thin girls, she bore the brunt of the abuse, I got the majority of the press. So please, continue to send your congratulations and I shall continue to bask in them because I’m a big millennial narcissist, but I’ll stick a list of excellent folks at the bottom of my post who fight for body positivity every day and often get nothing but abuse for it. Go show them some love.

At the height of the Beach Body debacle, one of the things I heard over and over (and over and over and over) was that we were wasting our time fighting against something as trivial as an advert. And there’s a grain of truth there. Women, especially fat women, face discrimination in much more overt, dangerous ways than having the beach body brigade shoved down their throats every summer. But I dare you to go speak to someone suffering from an eating disorder and dismiss body image issues as trivial. Anorexia is the deadliest mental illness faced by humans. It carries a higher risk of death than schizophrenia, bipolar disorder or major depression. This isn’t about an advert that hurts a few people’s delicate feelings. It’s about taking a little bite out of a culture that is actively killing people. So this might be a small victory, but it is absolutely 100% a victory.

take back the beach protein world

Photograph by Michael Mendones.

I’m not claiming that our protest single-handedly led to all of the changes that are happening, but I can’t remember the last time I saw an article about body shaming that wasn’t illustrated with a photograph of the Protein World advert. The advert, the protests, all of the trolling and argument, they made body image an issue that was suddenly worth talking about, worth writing about for the mainstream media. And that happened because we refused to shut up. We shouted louder and louder, over and over again, “This is not okay and we’re not going to take it anymore”.

The whole thing: the photograph, the TV interviews, the worldwide media, the Hyde Park party, the speeches Tara and I have given since, all of it was the product of a funny idea and about 12 seconds of mad courage. Everything hinged on the few moments it took to take a deep breath, steel each other and pull off our dresses in the middle of Charing Cross. Hundreds of thousands of women saw the advert and we just happened to be two of the many who dug our heels in and said no.

I guess what I’m trying to say is, don’t think that you’re too small to make a difference. I took one photograph, had two mad weeks and held a protest party that was only about 100 people strong and the ripples of that are still being felt over a year later. We have the power to change things, if only we are brave enough to let ourselves care, if only we are brave enough to try. To steal a line from my blog’s namesake, even if you’re little, you can do a lot. I believe in you. And even at a time when it feels like the world is falling in on itself, I believe that people can be good. People can be great. And if we let ourselves, people can be powerful enough to change the world. Courage, dear heart. Courage.

 

Brilliant Body Positive People

Tara Catstello: my excellent partner in crime through the beach body furore, runs an amazing feminist blog that talks body issues, feminism and what it means to be a woman.

Bethany Rutter: plus size blogger and asskicker extraordinaire, made a huge batch of body confidence cards to hand out on the tube in response to a fatshaming asshat.

Hayley, Curves & Curls: pin up sasspot babe, runs a gorgeous plus size fashion blog.

Daisy Says: fabulous, opinionated, fierce as hell. Spends her days doling out positive vibes and dispatching trolls with gay abandon.

Lottie L’Amour: award winning blogger and ambassador for the Body Confidence Revolution, a project celebrating bodies in all of their glorious diversity.

Callie Thorpe: gorgeous blogger, Marie Claire columnist and longtime body confidence warrior.

MurderOfGoths: unreasonably talented plus size illustrator, creates the most beautiful, beautiful artwork of other plus size babes.

Danielle Vanier: fantastic plus size fashion blogger who campaigns for body acceptance and delights in breaking ridiculous “fashion rules”.

George Horne: plus size blogger and model who fights relentlessly for better representation of plus size women.

Because of the troll risk, I don’t want to add anyone to this list without their permission, but if you are or know an amazing body positive/fat positive activist, please shout! I’ll keep adding forever.

 

Take Back The Beach

So, on my lunch hour this Wednesday, fellow blogger Tara and I did this:

How to get a beach body-Take your body

If you would like to read about us doing that, head on over to my last post here!

Basically, the response that we’ve had has completely knocked me off my feet. Seriously, you guys should give yourselves a pat on the back. I have been so, so bowled over by the love and support and strength that we’ve been shown.

Well, for the most part.

Protein World’s response has left…well, a little something to be desired. After we tweeted our photo, I saw some pretty heinous responses to docu-comedian Juliette Burton’s tweets (you can find Juliette on Twitter here, and you should definitely follow her. She’s ace).

protein world twitter

 

I was pretty shocked. As someone who spent a year working in social media, I nearly fell off my chair that this was the brand’s official response. The tweets got increasingly horrendous, telling women to “grow up” and branding them “crazy”, and then last night, I stumbled on a response to some women saying:

Surely as feminists, you understand no one takes you seriously?

And it hit me. They’re trolls. They’re literally just trolls. And I don’t know about you guys, but this totally takes their power away for me. I’m now imagining Protein World as being a group of guys polishing their muscles and reassuring themselves that feminism is the reason they’re not getting laid. Maybe with a smattering of girls insisting that they don’t see why the ad is offensive, probably because they’re not hysterical like all those other girls, babe. I’m kind of embarrassed for them.

After this paradigm shifting revelation, I realised that this isn’t a protest anymore. This is a party. This is a celebration of the million and one different ways that a woman (and a man, you gorgeous men, you) can be beautiful.

So let’s celebrate. Tara, Juliette and I are organising a massive version of the photo above at 3pm on Saturday 2nd May. Do you look like the model on the poster? Awesome, step this way, gorgeous! Are you a size 24? Come on down, beautiful! Are you a guy? Get those swimming shorts looked out! Don’t want to bare all in a bikini? Come in whatever you feel great in! Beach ready means different things for everyone, and we want to see all of them.

This was never about suggesting that people shouldn’t try to get fit if they want to. If having rippling abs is your thing, more power to you. I bet you rock them. But I’m so tired of it being an expectation. The idea that your body should be covered up and hidden away if it doesn’t meet these bizarrely specific requirements…I’m over it, you guys. And judging by the response we’ve gotten on Twitter, it looks like you are too.

Bring your friends. Bring your beachballs and buckets and spades. Bring those awesome beach bodies.

We’ll be meeting on the grass by Speaker’s Corner in Hyde Park (by the Marble Arch entrance), and I’ll be there from a bit before 3. If you’re coming in your bikini, we’d maybe suggest wearing a dress over it that’s easy to whip on and off, to fend off hypothermia.

The more people we have, the more amazing this picture is going to be, so rope in as many people as you can. Saturday the 2nd. 3pm. It’s happening. And it’s going to be sexy.

If you’re coming, feel free to give us a wave down in the comments or on Twitter! You can definitely just show up on the day, but it would be cool to have some idea of how many people we have. We also have a sexy Facebook event here if you’re on Facebook!

Addendum

So, as expected, all of us have been on the receiving end of some genuinely sickening comments after speaking out like this. Of the two of us in the photo though, it’s depressingly unsurprising that Tara and her beautiful, perfect body have been the target of the most vitriol. I’d just like to thank Tara for having the bravery to hold my hand through this, even though she probably knew in advance that she would bear the brunt of the abuse. And to every single person who has posted nasty comments, I’m sorry that your life is so unfulfilling that you feel like you have to tear down a strong, gorgeous woman who is celebrating her body.

On this note, if actually coming to our event would make you feel unsafe, please feel free to support us with tweets, messages and happy thoughts. Let’s keep each other safe. Let’s keep each other strong.