Benefit Cosmetics’ Curls Best Friend Pop Up

Nestled in the heart of Theatreland, Benefit’s Curl’s Best Friend pop up parlour is a warm, welcome respite from the grey wintery weather outside.

benefit curls best friendThis isn’t the first pop up venture that Benefit have launched in London…I was devastated to be moving to London just a couple of weeks after their world cup bar closed its doors. So this time, I booked myself a table as soon as I saw it on Twitter. Gladrags on, I hopped on a tube straight back to the 1950s.

benefit cosmetics curls best friend

I took a bunch of serious versions of this picture, but liked this accidental shot better. Some girls just aren’t meant to pout.

I got that skirt for £2 in an Oxfam shop. Can we just take a second to appreciate that? And our awesome Six Nations setup, of course. Paired with my Kate Bush t-shirt and the patterned tights I bought for the Gossip Girl party.

Benefit have dolled up their pitch on Greek Street in full 1950s glamour, with pink tables and plush sofas straight out of Grease, hairdryer themed lights and a big, bright bar serving all manner of delights.

benefit cosmetics curls best friend benefit cosmetics curls best friend benefit cosmetics curls best friendWith staff as bubbly as the drinks, Francesca and I immediately made ourselves at home and set about sampling everything the menu had to offer.

benefit cosmetics curls best friend benefit cosmetics curls best friendHow gorgeous are those cocktails? Now refusing to drink anything that doesn’t come in a milk bottle with a stripy straw. Also, they serve popcorn as a bar snack along with the drinks. I might ask if I can move in.

After a few hours putting the world to rights over many glasses of bubbles and even more jars of popcorn, we were whisked away by the gorgeous Rachel, who was playing the role of Benefit’s Honest Leah for the evening.

benefit cosmetics curls best friendTo be honest (Leah), if I looked like that, I’d dress like that all the time. Just doing my shopping in Tesco in a sequinned Jessica Rabbit ballgown.

Anyway.

The pop up is actually in honour of Benefit Cosmetics’ new mascara, Rollerlash. Ohmygod, if you haven’t tried this yet, get on it. It is genuinely life changing. I’ve got a mascara post coming up in the next few days and you can bet your ass it’s playing a starring role. So, in honour of the new mascara, the second floor of the parlour is dedicated to heaven.

Sorry, did I say heaven? Slip of the tongue. I meant Benefit makeup.

benefit cosmetics curls best friendThe beauty parlour offers a range of treatments, including brow shaping, makeovers, faux blowdrys, fabulous discounts on Benefit products (yes, including Rollerlash. Get on it) and a photobooth to enjoy the fruits of the team’s very hard work. This tiny pink room is what dreams are made of. I may have shed a silent tear.

After gawping at the parlour for a good ten minutes, we headed back downstairs for a final glass of champagne to toast Francesca’s birthday. And Rachel confirmed her status as national hero by bringing us some cupcakes for the birthday girl.

benefit cosmetics curls best friendBasically, go here. Get a cupcake. Try both cocktails. Take a selfie with the Rollerlash sign. I command it.

I had an absolutely amazing time at the bar, it was the perfect way to while away a very rainy Saturday afternoon. In fact, I’ve already booked a table to try out the late night third floor Noir Bar…

benefit cosmetics curls best friend noir bar

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