Build-A-Beauty-Blog Workshop, With Antonia Mariconda*

Today, I went to my first ever blogger event.

*Humorous sound effect of cherry being popped*

I put on my best beauty blogger outfit, packed my notepad and my grown up girl lipstick in my bag, and headed for the Soho hotel.

beauty blogger outfit

Apologies for the blurry photo – my mirror is dusty because I am a sham of an adult.

I arrived at the very chic Soho hotel, tucked away behind the hum of Oxford Street and was directed to the Indigo room. The Indigo room was basically the pinkest room I’ve ever been in, but I’ll forgive it since it boasted the snazziest wallpaper in the world.

beauty blogger gift bags

Get a load of that. The room was buzzing with beauty bloggers and industry professionals, all here to learn how to build a successful beauty blog from a serious beauty heavyweight.

I picked a table, and somehow, in a room of 40 people, in the middle of London, managed to pick a seat next to a fellow Glasgow girl. We chatted and got to know the other ladies at our table, all while tucking into some lovely breakfast goody bags.

goody bags

The bag containedĀ loads of yummy snacks, and I wasted no time in scoffing a white chocolate and macadamia Clif Bar and a carton of pineapple coconut water. That’s right, I got to drink coconut water and pretend like I was fancy. Will let you know if I wake up looking like Beyonce tomorrow.

SONY DSC

I’ve heard a lot of complaints about the texture of coconut water, and I have to say, I kind of see what they mean. It’s almost oily in texture, but it tasted pretty good, plus, you know, Beyonce.

Then our host, the lovely, lovely Antonia Mariconda took to the stage, and spent the next 3 hours explaining, inspiring and giggling with us. With the help of tech wizard (official job title), Mark Bugg and freelance PR Jenny Pabila, Antonia took us through the basics of building a successful beauty blog from the ground up.

Confession time: I had a preconceived idea of what Antonia was going to be like. Despite absolutely adoring beauty products, spending far too much time reading beauty blogs and being a staunch lipstick feminist, I still had a harmless, but undeniably prejudiced idea of what she would be all about. And she absolutely blew me out of the water. By talking about her own experiences, as well as those of some inspirational women in the room, she reminded me that blogging is about growth and inspiration, about your journey through the world, and that sometimes, something as simple as a beauty product can turn everything around. She was so much more than the glossy, superficial beauty queen I had expected. And she reminded me that beauty and blogging can both be good for the soul. Yes, I got mushy. I went there. Deal with it.

beauty blogger event

Mark doing his thang.

The trio covered every stage of blogging, from knowing when you’re ready to blog, to using WordPress correctly, from developing your voice, to managing your relationships with brands and companies. Antonia cut in with anecdotes of the things that she had done right, as well as things she had done very, very wrong. She was brilliantly, hilariously candid, and wasn’t afraid in the slightest to use herself as a bad example. The presentation managed to contain tips that were as relevant for bloggers just starting out, like me, as they were to bloggers with 5,000 followers who were looking to take it to the next level. All three speakers were warm, funny and I totally wanted to take all of them for a pint afterwards. I learned some amazing tips, but more than that, I left feeling like I could take on the world. I felt like everything was out there, just waiting for me to reach out and grab it. I wanted to write. I felt…oh god, I don’t even want to say it but there’s no other word…empowered.

antonia mariconda

To save this post from being approximately 4000 words long, I decided to chop it up into sumptuous little bites that you can peruse at your leisure. Stay tuned for the next post, what you all really wanted to know…what was in the goody bags (Part 1)(Part 2)?

What’s the best blogger event you guys have ever been to? Who gave you career changing advice? What inspires you to blog? Chat with me in the comments or atĀ @EscapologistGl.

*I was given a complimentary ticket to this event for the purposes of review. All opinions are completely my own and completely truthful – promise!

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